Privacy policy
Last updated: January 16, 2026
This Privacy Policy explains how THEFLYSHADES ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website, make a purchase, or interact with our services (the "Services").
Please read this policy carefully. By using our Services, you acknowledge that you understand how we handle your information as described here.
What Personal Information We Collect
Personal information means data that identifies you or can reasonably be linked to you. We do not consider anonymized or de-identified data as personal information.
We may collect the following types of personal information:
Contact Information
Name, email address, phone number, billing address, and shipping address
Financial Information
Payment card details, financial account information, and transaction records
Account Information
Username, password, security questions, and account preferences
Purchase & Browsing Activity
Items viewed, added to cart, wish listed, purchased, returned, or exchanged, plus transaction history
Communications
Messages you send us through customer support or other channels
Device & Usage Information
IP address, browser type, device identifiers, and how you interact with our website
How We Collect Your Information
We gather personal information from:
- Directly from you – when you create an account, place an order, or contact us
- Automatically – through cookies and similar technologies when you use our Services
- Service providers – third parties that help us operate our business
- Partners or other third parties – as permitted by law
How We Use Your Information
We use your personal information to:
Provide and Improve Our Services
- Process orders, payments, and shipping
- Manage your account and remember your preferences
- Handle returns, exchanges, and customer support
- Enable product reviews and personalize your shopping experience
Marketing and Advertising
- Send promotional emails, texts, or postal mail
- Display targeted advertisements based on your browsing and purchase history
Security and Fraud Prevention
- Authenticate your account and secure transactions
- Detect and prevent fraudulent or illegal activity
- Protect the safety of our customers and Services
Account Security: You are responsible for keeping your login credentials safe. Never share your username or password with anyone.
Communication
- Respond to your inquiries and provide customer support
- Maintain our business relationship with you
Legal Compliance
- Comply with applicable laws and valid legal requests
- Enforce our terms and policies
- Protect our rights and the rights of others
How We Share Your Information
We may disclose your personal information in the following circumstances:
With Service Providers
We share data with vendors who help us operate our business, including Shopify (our e-commerce platform), payment processors, shipping companies, cloud storage providers, and customer support services.
With Marketing Partners
We work with advertising partners to provide personalized marketing. These partners use your information according to their own privacy policies. You have the right to opt out of targeted advertising.
With Your Consent
When you direct us to share information, such as through social media integrations or when requesting services.
Within Our Corporate Group
With our affiliates and related companies.
For Business Transactions
In connection with mergers, acquisitions, bankruptcy, or similar events.
For Legal Reasons
To comply with legal obligations, respond to lawful requests from authorities, enforce our policies, or protect rights and safety.
Our Relationship with Shopify
Our Services are hosted by Shopify, which collects and processes your personal information to provide and improve our store. Information you submit is transmitted to Shopify and may be transferred to countries outside where you reside.
Shopify also uses enhanced features that analyse your interactions across multiple merchants to improve services. In these cases, Shopify is responsible for processing your data.
Learn more:
Third-Party Websites and Links
Our Services may link to external websites not controlled by us. We are not responsible for the privacy practices or content of these third-party sites. We recommend reviewing their privacy policies before sharing any information.
Children's Privacy
Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in your jurisdiction.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@theflyshades.com so we can delete it.
We do not knowingly sell or share personal information of anyone under 16 years of age.
Data Security and Retention
We implement security measures to protect your information, but no system is completely secure. Avoid sending sensitive information through unsecured channels.
How long we keep your data depends on factors such as:
- Whether we need it to maintain your account or provide Services
- Legal obligations and dispute resolution requirements
- Enforcement of our policies and contracts
Your Privacy Rights
Depending on where you live, you may have the following rights regarding your personal information:
Universal Rights
Right to Access
Request a copy of the personal information we hold about you.
Right to Delete
Request deletion of your personal information.
Right to Correct
Request correction of inaccurate information.
Right to Portability
Receive your data in a portable format and request transfer to another service.
Right to Opt Out
Opt out of the sale or sharing of your personal information for targeted advertising.
Manage Communication Preferences
Unsubscribe from promotional emails using the link in our messages. You will still receive essential account and order notifications.
Additional Rights for UK and EU Residents
Object to Processing
Ask us to stop processing your personal information for certain purposes.
Restrict Processing
Request that we limit how we use your data.
Withdraw Consent
If we process your data based on consent, you can withdraw it at any time (without affecting prior lawful processing).
How to Exercise Your Rights
Contact us at info@theflyshades.com or use the options provided on our website.
Important notes:
- We will not discriminate against you for exercising your rights
- We may need to verify your identity before processing requests
- You can designate an authorized agent to make requests on your behalf (proof of authorization required)
- We will respond within the timeframe required by applicable law
Global Privacy Control: If you visit our website with Global Privacy Control enabled, we will automatically treat this as an opt-out request for that device and browser. Learn more at globalprivacycontrol.org.
Complaints and Appeals
If you have concerns about how we handle your personal information, please contact us using the details below.
For EEA residents: You have the right to lodge a complaint with your local data protection authority.
Right to appeal: Depending on where you live, you may appeal our decisions by contacting us.
International Data Transfers
Your personal information may be transferred to, stored, and processed in countries outside where you live.
For EEA and UK transfers: We rely on European Commission Standard Contractual Clauses or equivalent UK mechanisms, unless the destination country provides adequate data protection.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. When we do:
- We will update the "Last updated" date at the top
- We will post the revised policy on our website
- We will provide notice as required by law
Contact Us
Questions about this Privacy Policy or want to exercise your rights?
📧 Email: info@theflyshades.com
📍 Address: Sodener Straße 21, Kronberg im Taunus, 61476, Germany
For data protection matters: We are the data controller of your personal information.